How to Choose the Right Enamel Type for Your Pin Design

Choosing the correct enamel type is one of the most important decisions in custom pin manufacturing. Your enamel type affects the texture, color brightness, durability, cost, detail level, and overall visual style of the final product.

Comparison of hard enamel, soft enamel, and premium enamel pin types for custom pin designs

The Main Enamel Types Explained

At CreatePins.com, we produce hundreds of thousands of enamel pins each year—this guide breaks down all enamel options with data, examples, and design recommendations for beginners and professionals.

A. Soft Enamel

Most popular option — ~60% of all CreatePins.com orders

What it looks like: Recessed color areas (you can feel the dips), metal lines sit higher than the color, strong contrast between metal & enamel.

Characteristics

TextureRaised metal, textured feel
DetailExcellent for small details
ColorsVery bright and vivid
DurabilityGood, but less hard than hard enamel
CostMost affordable enamel option

Best For

  • Anime-style pins
  • Cartoon art
  • Pins with many tiny details
  • Pins meant to look crisp and bold
  • Merch lines and online shops

Limitations

  • Color surface is not smooth
  • More prone to scratching compared to hard enamel
  • Metal ridges can snag fabric if the design is very sharp

B. Hard Enamel

Second most popular — ~30% of CreatePins.com orders

What it looks like: Completely smooth surface, metal and enamel polished to the same level, luxurious “jewelry-like” effect.

Characteristics

TextureSmooth, polished finish
DurabilityExtremely high — scratch-resistant
LookPremium, elegant, clean
DetailSlightly less detail than soft enamel due to polishing
CostSlightly higher than soft enamel

Best For

  • Jewelry-style pins
  • High-end brand pins
  • Corporate or award pins
  • Pins with large enamel areas
  • Designs requiring durability (keys, backpacks, hats)

Limitations

  • Cannot support ultra-micro details (soft enamel is better)
  • Colors may appear a bit softer after polishing
  • Slightly higher cost

C. UV Printing (Printed Enamel)

Fastest growing option — ~15% of CreatePins.com orders

What it looks like: Photo-level detail printed on top of enamel, smooth surface (with option for gloss or matte).

Characteristics

Detail LevelHighest of all types — supports textures, shading, gradients
ColorsUnlimited color range
CostSlightly above soft enamel
DurabilityGood; can be enhanced with epoxy
TextureSmooth or epoxy dome available

Best For

  • Highly detailed artwork
  • Portraits, tattoos, digital illustrations
  • Flags, textures, gradients
  • Designs with tiny shadows or linework (0.1 mm possible)

Limitations

  • Lack of raised metal texture (unless combined with soft enamel)
  • If used alone without metal boundaries, the effect is more “printed badge” than “classic enamel pin”

D. Die-Struck (Metal Only)

Premium metallic option — ~5% of CreatePins.com orders

What it looks like: Pure metal with no enamel colors, intricate 3D details, polished or antique finish.

Characteristics

Texture3D sculpted metal surface
FinishPolished, antique, or brushed metal
DetailExcellent for 3D sculptural details
DurabilityExtremely high — no enamel to chip
CostMedium to high depending on complexity

Best For

  • Corporate logos and emblems
  • Military and police badges
  • Minimalist designs
  • Vintage or antique-style pins
  • High-end jewelry pieces

Limitations

  • No color options (only metal finishes)
  • Higher cost for complex 3D designs
  • Less vibrant than enamel options

E. Epoxy Coating

Protective layer — Applied to ~10% of CreatePins.com orders

What it is: Epoxy is not an enamel type, but a protective transparent layer applied on soft enamel or printed pins.

Characteristics

EffectCreates a glossy, glass-like dome
ProtectionProtects details from scratches
ThicknessAdds thickness (~0.2–0.3 mm)
AppearanceDeepens colors slightly
CostAdditional $0.08–$0.20 per pin

Best For

  • Pins on backpacks or keys
  • Kids’ products
  • Pins with glitter or printed textures
  • Designs with stickers/logo style
  • High-abrasion environments

Limitations

  • Softens the crisp look of soft enamel
  • Makes colors appear slightly deeper/warmer
  • Adds extra thickness to the pin

F. Special Effect Enamels

Many enamel enhancements can be added to soft or hard enamel designs.

Glitter Enamel

Sparkling particles inside enamel

Best For: Cute characters, magical themes

Pearl Enamel

Smooth, pearl-like swirling effect

Best For: Elegant or ocean themes

Glow in the Dark

Glows after charging with light

Best For: Halloween, fantasy, animals

Translucent Enamel

See-through stained glass effect

Best For: Windows, water, crystals

Neon Enamel

Extremely bright fluorescent colors

Best For: Pop & street art designs

Rainbow plating + enamel

Color-changing reflective metal

Best For: Limited editions, collectors

Direct Comparison: Soft vs. Hard vs. UV Printing vs. Die-Struck

FeatureSoft EnamelHard EnamelUV PrintingDie-Struck
TextureRaised metalSmoothSmooth3D sculpted
Detail LevelVery highMedium-highHighestExcellent for 3D
DurabilityMediumVery highHighExtremely high
Color OptionsBright colorsPantone colorsUnlimited colorsMetal finishes only
FinishTexturedGlossy, premiumGloss/mattePolished/antique
CostLowMediumMediumMedium-high
Best ForLine art, anime, cute pinsPremium & corporateDetailed illustrationsMinimalist, corporate, vintage

Cost Comparison

Average pricing at CreatePins.com

Soft Enamel★☆☆ (lowest)
Hard Enamel★★☆
UV Printing★★☆
Die-Struck★★★
Soft + Epoxy★★★
Special Enamels+$0.10–$0.35 per color area

What Enamel Type Should You Choose? (Quick Guide)

Want classic enamel pin look?

→ Soft enamel

Want premium feel & durability?

→ Hard enamel

Want gradients, shadows, tiny details?

→ UV printing

Want metallic-only, no colors?

→ Die-struck

Want extra protection & glossy finish?

→ Epoxy coating

Want sparkles or special visual effects?

→ Soft or hard enamel + special enamel

Want something kid-friendly or glossy?

→ Soft enamel + epoxy

Want jewel-like enamel shine?

→ Hard enamel + translucent fill

Most Popular Choices at CreatePins.com

Based on thousands of orders (2024–2026)

59.4%

Soft Enamel

38.1%

Hard Enamel

5.5%

UV Printing

4.2%

Die-Struck

9.8%

Epoxy Coating

6.8%

Soft Enamel + Glitter

Choosing the right enamel type is about balancing texture, detail, durability, and style. At CreatePins.com, you can mix enamel types (Soft + UV Print is very popular) or apply special finishes to create a unique, premium result.

If you’re not sure which enamel type fits your artwork, our design team can recommend the perfect option during your Free Art Preview or Express Quote.

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